Digital marketing is a vast concept, and SEO and SMM both are part of Digital marketing. However, It is hard to say which one is important, because Search Engine Optimization is exercised on Search engine(Google, Bing) and Social Media Marketing is practiced on Social media(Facebook, Instagram, Pinterest, Twitter, Linkedin, and many more. Both types of digital marketing are essential in today’s time because the users utilize both the platforms according to their convenience. If they have any query or need any information they approach the search engine. And on the other side, users spend their free time on Social media, which is the best time to target the users. That is why it is tough to say, What is Important SEO or SMM?
Before we go for their importance I would like to give you a small overview of SEO and SMM
What is SEO?
Search Engine Optimization is the organic process for increasing your website visibility and bringing relevant traffic to your website. In SEO you make your website user-friendly and provide relevant content, to your users.
What is SMM?
Social Media Marketing is making optimum use of the social media platform to promote your products and services.
There are Some points Where SEO and SMM both are helpful?
SEO and SMM are of no use without each other
Branding of new products or Services
When it comes to branding, SEO and SMM both are Important, as both help you to reach your customers directly through the search engine and indirectly through the social media platforms.
Introduction of new Products or Services
What is the use of the product and services if no one is aware of your products and services. So to make the users aware of your products and services, SMM is helpful and SEO acts as a landing page or you can say a virtual shop where users are going to visit.
Awareness of new Products or Services
You can make your potential users aware through social media; i.e. by sharing your product’s descriptions and links and redirecting them to your website.
This is how SEO and SMM help each other, and they can be the most effective; if they are synced together. So, This proves that both are equally important. And SEO, SMM both play an equal role in the success of your business.